Inovica were approached to help develop a portal site for the directmail industry. Initially this site was specified just to be a directory of direct mail and direct marketing companies, but after Inovica provided consultancy, the site was re-aligned as a one-stop-shop resource and community site for the directmail sector.

The development of the directmail.co.uk site was achieved using version one of the Portalroom.com System. This site includes a directory of suppliers, a tenders and contacts section, job vacancies, a forum, articles and many other useful resources. The site was instantly popular - in the first month of launching the site, it received over 1200 unique visitors.

The future for the site looks very positive - the site remains very flexible, enabling new content to be added by the directmail.co.uk staff, and providing the robustness to scale well no matter how many visitors the site receives. Never meant as a fully commercial site, the directmail.co.uk site has been surprised at the level of income which it has achieved this year.

Plans for the future include upgrading the site to the latest Portalroom version, which will enable the site to offer content in multiple languages.

If you would like to visit the site go to http://www.directmail.co.uk